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Squared Away
A curated blog by Evocati PR
Featuring company and client news, opinion, research + tips and resources for PR professionals.
Nation's Leading Potato Relations Pro Published in Spudman Magazine
Learn how one industry turned the tide on negative perceptions and policy decisions through strategic public relations efforts, ultimately saving the reputation of America's beloved potato. Written from our CEO, leading potato PR pro, Mark Szymanski's perspective.
![The Mitten's Spudwoman](https://images.squarespace-cdn.com/content/v1/5fe8f6af4ec40d217264a43e/1715273890674-WDB0HX4C9IPK9BB6HGDN/Client+In+the+News_v4+%281%29.png)
The Mitten's Spudwoman
We congratulate Dr. Kelly Turner, Executive Director of Michigan Potato Industry Commission (MPIC), for being named the 'Spudwoman of the Year'. Learn more about her incredible work in leading and growing the potato industry, including launching groundbreaking research on economic contributions and securing Michigan the official title of Potato Chip Capitol of the U.S.
![Free PR: Soldiers' Angels Featured by Military.com in Military Appreciation Month Call for Submissions](https://images.squarespace-cdn.com/content/v1/5fe8f6af4ec40d217264a43e/1714070965058-WJMO8ERMX2CAZDXOU73C/Client+In+the+News_v4+%281%29.png)
Free PR: Soldiers' Angels Featured by Military.com in Military Appreciation Month Call for Submissions
Thanks to Evocati PR, we've secured an opportunity for your organization or company to highlight what you're doing—think fundraising campaigns, volunteer activations, discounts, employee giveback, etc. Anything you want the public to understand and support.
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Browse By Topic
Public & Media Relations
Public Relations is not just for big businesses anymore. Learn how startups can use the power of perception and strategic storytelling to attract customers, talent, and investors with PR firms like Evocati PR. Launch your startup's story to the world and watch it soar.
Evocati PR has announced their professional esports team, the Evocatus Legionnaires. This unique team is focused on new-age gaming like the NES and N64. The stacked roster is still actively recruiting, read more to learn how to throw your hat in the ring. Learn how to get involved today.
Dive into the strategy of successful woke marketing as we analyze two woke campaigns by Dove and Nike. Learn how these brands integrate marketing and PR tactics to highlight their socially conscious messages to the public as trailblazers for the empowerment of underserved communities. Learn how you can apply these to your business today.
How should you pitch your story to a military trade publication or news outlet? We sat down with the former Executive Editor at Military.com to reveal the best practices for pitching military-connected stories along with some case studies featuring our nonprofit clients. Visit today to learn the secrets to successfully pitching your story to military trade publications!
Learn how to Ball on a Budget with essential tools, tips for crafting effective campaigns, and smart, outcome-focused strategies to boost your brand and make an impact—even with limited resources. You don't need a PR Agency to PR like a Pro, discover the foundational tools and strategic framework you need to run your own PR, on a budget.
Discover the expert PR strategies and marketing tactics that made Potato Expo 2024 a success, and how you can implement them at your next event! Gain actionable insights into the world of event public relations and marketing with the Evocati PR pros!
Discover how our partnership with the National Potato Council led to a record-breaking Potato Expo in Austin, TX last month. Learn about how our strategic planning, professional content creation, and and more were a major, major success!
At the conclusion of the year, we took inventory of what resonated with readers to build an editorial calendar for 2024. Here are top five most read articles you enjoyed in 2023.
This year will go down as one of the more successful and busiest years in company history. We amplified our client's’ stories, celebrated five-years in business, launched a new nonprofit and client, and so much more.
One of our newest clients, MilitaryConnected.org, signed on this fall and is already leading a national conversation. In a thought leadership article, Interim Executive Director Jonathan Fermin-Robbins explains why American business needs to be military-ready, not just military friendly.
Marketing & Branding
Evocati PR has announced their professional esports team, the Evocatus Legionnaires. This unique team is focused on new-age gaming like the NES and N64. The stacked roster is still actively recruiting, read more to learn how to throw your hat in the ring. Learn how to get involved today.
Dive into the strategy of successful woke marketing as we analyze two woke campaigns by Dove and Nike. Learn how these brands integrate marketing and PR tactics to highlight their socially conscious messages to the public as trailblazers for the empowerment of underserved communities. Learn how you can apply these to your business today.
Discover the expert PR strategies and marketing tactics that made Potato Expo 2024 a success, and how you can implement them at your next event! Gain actionable insights into the world of event public relations and marketing with the Evocati PR pros!
As competition for donors and volunteers increases, nonprofits must double their PR efforts to stand out. Discover the top 5 strategies for success in 2024, with a focus on empowering underserved communities through purpose-driven storytelling. Download our FREE guide to get the whole picture!
Learn what it takes to take a nonprofit from incubation to national success and brand recognition with these tips from the PR With A Purpose team through a Case Study and Logo Creation Tips from a Design Expert.
At the conclusion of the year, we took inventory of what resonated with readers to build an editorial calendar for 2024. Here are top five most read articles you enjoyed in 2023.
Learn how to leverage different social media platforms to reach your target audience effectively as a small business owner. Glean key insights from Evocati PR's strategy for harnessing the full potential of LinkedIn and explore how to adapt these strategies to fit your business needs. Don't market your startup without reading this first.
Dive into the world of successful rebranding with our comprehensive analysis of Google, Dunkin, and Meta. Understand the key strategies behind impactful brand transformations and learn valuable lessons from PR experts that will revolutionize your own brand's image.
Find out what went wrong for companies like Twitter, Max, GAP and more with bad rebrand transitions. And the insights you need to get your own rebranding right.
Gain confidence in your marketing strategy and avoid these common marketing mistakes this Veterans Day. Uncover the Do's and Don'ts of cause-marketing with these pro tips by the experts at Evocati PR.
Leadership & Crisis Communication
Explore the ultimate guide for veteran entrepreneurs seeking peer support groups. From Bunker Labs to Stanford Ignite Veterans, find the right community to boost your business growth and leadership skills based on our President & Founder’s experience. Unlock your full potential as a veteran entrepreneur.
Discover the critical role of ethics in crisis communications and how to balance efficacy with integrity. Learn to manage crises with transparency, accountability, and honesty to uphold your organization's reputation.
In light of this gap, and in honor of National Veteran Small Business Week, I wanted to offer insight into my own journey through Bunker Labs' Veterans-In-Residence program to any veteran or spouse who wants to start a business or is interested in learning more about available support.
Discover the hidden yet powerful tips and tactics you need to know in order to develop deep, lasting relationships with your clients. Learn how to increase your client loyalty over time and build sustainable success.
Are you unprepared for a PR crisis? Learn the steps your business needs to take when a crisis strikes without any warning and build an action plan that keeps your business safe.
Wading into socially conscious waters invites critical challenges to your PR and marketing efforts. Therefore, it's important to understand the case for socially conscious marketing, why research is important, how it should align with your company's values, and how to combat potential backlash.
In this interview with Brock Briggs, Evocati PR President & Founder Barrett Y. Bogue discusses his journey transitioning from the U.S. Marine Corps to founding the firm including key observations on how military service members should view their transition, how federal education benefit programs have grown, and more.
Entrepreneurship is not for the timid. I have covered what I wish I had known before starting, but what have we achieved along the way? Turns out, it's been a lot—the military-connected community and our clients are better off for it.
Learn the secret ingredients of Client Attraction and Retention with Evocati PR. We'll take you through Part 1 of our Client Relations series to show you how niche markets, client successes, and sales funnels can help your business thrive.
Opinion
Explore the ultimate guide for veteran entrepreneurs seeking peer support groups. From Bunker Labs to Stanford Ignite Veterans, find the right community to boost your business growth and leadership skills based on our President & Founder’s experience. Unlock your full potential as a veteran entrepreneur.
At the conclusion of the year, we took inventory of what resonated with readers to build an editorial calendar for 2024. Here are top five most read articles you enjoyed in 2023.
In light of this gap, and in honor of National Veteran Small Business Week, I wanted to offer insight into my own journey through Bunker Labs' Veterans-In-Residence program to any veteran or spouse who wants to start a business or is interested in learning more about available support.
Wading into socially conscious waters invites critical challenges to your PR and marketing efforts. Therefore, it's important to understand the case for socially conscious marketing, why research is important, how it should align with your company's values, and how to combat potential backlash.
Entrepreneurship is not for the timid. I have covered what I wish I had known before starting, but what have we achieved along the way? Turns out, it's been a lot—the military-connected community and our clients are better off for it.
We've talked about the eSports industry as an emerging PR play for companies and professionals since 2021—now that market has emerged. How can your business get involved?
On this National Intern Day, follow Dylan’s journey from intern to part-time employee at Evocati PR and discover the valuable lessons he learned along the way. Learn how it can help shape your career in more ways than you'd expect.
In less than 24 hours we were able to rectify the PR incident to our client's satisfaction. The whole exercise highlights one of three benefits partnering with micro-agencies like Evocati PR.
As the founder of Evocati PR, I've gained valuable insights and experiences that I wish I knew before starting out. If you're looking to join the ranks of successful entrepreneurs, let me share the three critical lessons I've learned.
Two seismic events in the PR industry occurred last month: Google announced upcoming AI integration into Google Workspace and OpenAI released version 4.0 of ChatGPT. How should your PR firm navigate this new world? What impact could it have on you and your clients? To begin, we need to consider the current use cases for AI and one major vulnerability.
Podcast Interviews
In this interview with Brock Briggs, Evocati PR President & Founder Barrett Y. Bogue discusses his journey transitioning from the U.S. Marine Corps to founding the firm including key observations on how military service members should view their transition, how federal education benefit programs have grown, and more.
In this interview with Gresham Harkless Jr., Evocati PR President & Founder Barrett Y. Bogue discusses his journey founding the company along with the wisdom he’s gained as an entrepreneur others should know.
Listen to an enlightening podcast interview with Evocati PR's President & Founder, Barrett Y. Bogue. Learn about his transformative journey from serving in Iraq to returning to college and how transitioning service members can leverage their military skills in the workplace.
Client in the News!
We congratulate Dr. Kelly Turner, Executive Director of Michigan Potato Industry Commission (MPIC), for being named the 'Spudwoman of the Year'. Learn more about her incredible work in leading and growing the potato industry, including launching groundbreaking research on economic contributions and securing Michigan the official title of Potato Chip Capitol of the U.S.
Thanks to Evocati PR, we've secured an opportunity for your organization or company to highlight what you're doing—think fundraising campaigns, volunteer activations, discounts, employee giveback, etc. Anything you want the public to understand and support.
Discover how Ellie Golden Life and USAA joined forces to create 1,400 care packages for deployed service members. Learn more about the adorable duo and their impact on Soldiers' Angels, our troops, and social media!
Explore the multifaceted battle to keep potatoes classified as vegetables. Discover how this staple food is influencing the economy, nutrition, and education, and why America's Senators are stepping up. Discover the massive media attention this issue has garnered.
With the help of Congresswoman Jennifer Wexton, our newest client Hero's Bridge® has secured funding for a 44-cottage community that will provide security and restore dignity for veterans aged 65+. Learn more about this purpose-driven project and how you can support it.
Learn about the new groundbreaking report from NPC that shows the potential for expanded potato exports to bring billions of dollars and thousands of jobs to local communities. Evocati PR followed this release with some huge media attention, including eyeballs from a U.S. Senator!
Discover how our partnership with Michigan Potatoes led to a huge activation reaching 13 million people in just 24 hours! Learn about their new report and why Michigan is the Potato Chip Capital of the U.S.
Kevin Emore, Executive Director of MilitaryConnected.org has joined two podcasts in the past two weeks to highlight the mission, vision, inspiration, and need for the new nonprofit to millions of new military-connected listeners.
Discover the highlights of this year's massive Potato Expo, hosted by our client, the National Potato Council. With record-breaking attendance and exhibition numbers, it's clear that potatoes are a loaded topic. See what industry leaders had to say about this exciting event featured on FOX 7 Austin!
Dr. Chris Cate highlight’s the importance veteran studies research plays, not just in science and policy, but in shaping America's future in an editorial opinion featured in The Tennessean and placed by Evocati PR.
The appearance of U.S. Department of Defense visual information does not imply or constitute DOD endorsement.
In less than 24 hours we were able to rectify the PR incident to our client's satisfaction. The whole exercise highlights one of three benefits partnering with micro-agencies like Evocati PR.