In partnership with Soldiers' Angels, Books-A-Million relaunches a popular donation event that distributes coffee to the U.S. Military and VA Hospitals
☕ + 💚 = Support For #Veterans
Books-A-Millions 17th Annual Coffee for the Troops event runs from September 25th through October 23, 2021. Customers can donate a bag of Joe Muggs Coffee when they check out at the store or café and personalize their donations with messages of gratitude. Soldiers' Angels handles distribution of the coffee with a heartfelt thanks.
"This fall's Coffee for the Troops campaign couldn't come at a better time," said Amy Palmer, president and CEO of Soldiers' Angels. "With everything our service members have been dealing with—from the ongoing pandemic to the situation in Afghanistan—a moment to stop and enjoy a cup of coffee will be a much-needed pick-me-up. We are so grateful to Books-A-Million and their customers for their continued support of this campaign."