Michigan Potato Industry Commission Report Released by Evocati PR Garners Major Media Coverage
No Small Potatoes: Michigan is THE Potato Chip Capital of the U.S.
Evocati PR Loves Michigan Potatoes
For the past three months, Evocati PR and the Michigan Potato Industry Commission (Michigan Potatoes) have been working tirelessly to launch a report on the economic impact of the potato industry in the state. As the first-ever report of its kind, the stakes could not have been higher.
READ MORE: Evocati PR Welcomes the Michigan Potato Industry Commission as Newest Client | Evocati PR
On February 20, 2024, we released "No Small Potatoes: The Economic Contribution of the Michigan Potato Sector" to the public in an exclusive media roundtable with industry reporters. Since then, press coverage has been sweeping and positive.
Michigan Potatoes Gain Veg' Cred
Within the first 24-hours, coverage of the report reached over 13,000,000 impressions with an advertising value of nearly $121,000.00. Highlights include placements on MLive.com, BNN Breaking, Morning Ag, Brownfield Ag, and Spudman Magazine.
READ MORE: New Report Finds Potatoes Worth $2.5 Billion Annually to Michigan | Spudman
We're so excited by how many publications and outlets have chosen to cover the story of Michigan potato growers and their significant contributions to the state's economy and job market. Expect to see much more about Michigan Potatoes in the news!
Make sure you stay tuned to the Squared Away blog, newsletter, LinkedIn, and X/Twitter to follow this activation and much more! In the meantime, you can learn more by visiting the report landing page designed by Evocati PR.