We review the Top Five Most-Read Articles last year and look ahead to 2024

More Help for PR Pros

We began 2023 with the goal of publishing original content on Squared Away to help PR and communication professionals improve their craft. The intent was to serve business leaders and owners who couldn't afford to hire an agency but still needed help from the experts.

Enter our team at Evocati PR and Squared Away.

Throughout more than 30 articles we provided insight into branding, marketing, public relations best practices, crisis comms, opinion pieces about AI and entrepreneurship, and much more.

At the conclusion of the year, we took inventory of what resonated with readers to build an editorial calendar for 2024. Some of the most-read articles surprised us, but overall, we're excited to see people visit our site to learn about PR with a Purpose.

Here are top five most read articles you enjoyed in 2023.

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5. Pitching Local Media: Master the Art of the Local Media Pitch

One of several in an ongoing series about media pitching, this feature focused on helping PR pros land a coveted local media hit using a real pitch by Evocati PR. Read here.

4. Four Red Flags that Will Send Your Pitch to the Trash Bin

We pulled from our decades of pitching experience and work with reporters to detail the four things that are guaranteed to send your pitch into the netherworld. Read here.

3. Game On: eSports & Military Veterans

This opinion article showcased the growing convergence between military and veteran service organizations and eSports as a PR opportunity. We also outlined ways your business can get involved. Read here.

2. Going Woke: The Business Case for Embracing Socially Conscious Public Relations

Our longest article on Squared Away to-date was a primer on why and how your business should "go woke." We provided two case-studies and loads of helpful ways you can align your values with socially responsible marketing opportunities. Read here.

1. What I Gained Participating in Bunker Labs

Our most read article in 2023 was helped by amplification from our friends at Bunker Labs. Our President & Founder Barrett Y. Bogue wrote in-detail about his entrepreneurial journey and why Bunker Labs is the best organization for military and spouse entrepreneurs. Read here.

What's Next?

We've got much more coming this year including new insight into media pitching, marketing on veterans day, and how you can use PR to promote your business event.

If you like what we published, be sure to sign up for our Squared Away newsletter to gain even more PR insight and an inside baseball look at what happens at a micro PR firm.

Thanks to you, the reader, for your support in 2023 and beyond!

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