Expert insights from PR professionals on how they use LinkedIn and how you can improve your profile using this powerful platform.

LinkedIn is a powerful platform that can help businesses of all sizes grow and succeed. With its ability to connect professionals, showcase your company’s accomplishments, and attract top talent, LinkedIn has become an essential part of any business’s marketing strategy. Whether you are just starting out or have been in the game for years, having a presence on LinkedIn is key to staying competitive in today’s market.

At Evocati PR, we use LinkedIn to market our company, prospect for clients, and learn more about the people and organizations we're about to work with. It's the most powerful networking and business intelligence platform out there. So, what are some key insights we've learned about what works and what doesn't which you can employ today to improve your LinkedIn game? Here's the top three insights we've gained from our experience using LinkedIn:

Your Profile is Your Professional Identity

Your LinkedIn profile is often the first impression you make on potential employers, clients, and colleagues, so it’s essential that you present yourself in the best possible light. By crafting a compelling LinkedIn profile, you can showcase your skills, expertise, and accomplishments, establish yourself as a thought leader in your industry, and attract new job opportunities or business leads.

That means you need to share your opinion and insights with the community by posting engaging content on the regular. At Evocati PR, we love seeing brands and people that post content which challenges our assumptions, lifts others to success, or teaches us a new perspective.

Make a Memorable First Impression: Have the Right Profile Photo

Having the right LinkedIn profile photo is important to making a lasting impression. A professional photo can help you stand out from the crowd and impress potential employers, clients, and colleagues. It can also help you build trust with those who view your profile, as it shows that you take pride in your professional image.

The right LinkedIn profile photo is essential for creating an effective online presence and building relationships with others in your industry. At Evocati PR, we want to see if you've taken the time to capture a professional headshot for your profile photo—that split-second we spend looking at your photo could have a lifetime impact. So, make sure your first impression is a lasting one.

Can We Work with You?

Whether you're a business, brand, or prospective employee, we want to know if you're someone we can work with to market to underserved communities. To know if you're a good fit for Evocati PR, we want to read a headline that's informative, that your experiences are descriptive, and you've identified the best way for us to contact you. That means you should take time to ensure your profile headline describes what you do and who you are; your experience carefully describes what you've achieved or learned; and that we understand the best way to contact you for business opportunities.

Whether you're just getting started or seeking new ways to level-up your LinkedIn game, you're guaranteed to succeed if you implement all three of these actionable insights today!

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