Small PR Giants: Uncovering the Hidden Powers of Micro PR Agencies
Highlighting the Competitive Advantages of Small Firms Using a Recent PR Incident
Why a Micro PR Agency?
On Thursday, June 1st at 9:51 PM ET, we noticed a problematic article about our clients and alerted them to our concerns around public perception and relations. Specifically, that readers may incorrectly assume our clients were engaged in unsanctioned political activity.
This was an incident that could quickly balloon into a crisis. We immediately sprang into action. By Friday, June 2nd at 12:45 PM ET, we had:
Drafted a responsive statement for media inquiries;
Requested a correction with the reporter and paper of record, and;
Contacted the campaign requesting it remove any mention of our client.
In less than 24 hours we were able to rectify the PR incident to our client's satisfaction. The whole exercise highlights one of three benefits partnering with micro-agencies like Evocati PR.
A micro PR agency, also known as a boutique or small PR agency, is a public relations firm that typically operates on a smaller scale compared to larger agencies. Micro PR agencies often have a more compact team of professionals and manage a limited number of clients. There are number of key benefits to partnering with small ones like Evocati PR.
Rapid Response to PR Crisis
Image: Giphy
As evidenced above, small PR firms like Evocati PR often have a more agile and flexible structure, which allows them to respond quickly and efficiently to PR crises. We like to think of ourselves as a force-multiplier for a client's crisis response plan.
With faster decision-making processes and direct access to senior-level staff, small firms can develop and execute crisis management strategies without the bureaucratic delays that larger firms may experience. This ability to react swiftly can make all the difference in mitigating potential damage to a client's reputation and maintaining your public image. To see this in action, check out how we helped a client respond to the fall of Afghanistan.
Personalized Attention and Customized Strategies
Source: @Shane___Martin
Small PR firms tend to provide more personalized attention to their clients, as they usually handle fewer accounts than larger firms. You partner with us, you'll meet weekly with our leadership team instead of a client manager.
This enables our firm to gain a deeper understanding of each client's unique needs and goals, resulting in more customized and targeted PR strategies. Clients can enjoy a higher level of service and dedication, knowing that their success is a top priority for a small firm like ours.
Greater Flexibility and Adaptability
Small PR firms are often better equipped to adapt to changing market conditions and clients' evolving needs. They can implement new ideas, tools, and technologies more quickly than larger firms, which might be weighed down by established processes and hierarchies.
For example, in less than three months we staffed and marketed a massive client trade show then pivoted to launching a national report on their industry with wide-ranging policy implications for members.
This nimbleness allows small PR firms like ours to stay ahead of industry trends and continually refine our approach, ensuring our clients receive the most effective and up-to-date PR support.
Consider Micro-Firms like Evocati PR
Rapid response, greater attention, and more flexibility are just some of the benefits micro-firms like Evocati PR offer clients. If you're interested in learning more about the benefits we provide or what it's like working with a small (but mighty!) PR firm, contact us today to get started.