Our AI Protocol & Standards

AI can and does make mistakes. AI algorithms are not perfect and could overlook important information or make decisions based on inaccurate data. This could lead to PR and marketing campaigns that are ineffective or even damaging to a client's reputation.

Here’s how we use AI.

We believe PR professionals should have a protocol to manage AI and be transparent on how it's utilized.

Our AI Standards

AI is a powerful tool and a tool only. We will not use AI to replace employees, but to help them perform better. Doing so helps our clients which in turn helps our company.

AI is a starting point. It is not a panacea for producing PR and marketing materials.

AI requires human oversight. Given that AI is error-prone, and what it does produce rarely reflects our clients' brand and voice, we must carefully review and edit its work products.

Use Cases for AI in PR & Marketing at Evocati PR

AI can be used to identify potential target audiences and create personalized content that resonates with them. By analyzing data from social media, websites, and other sources, AI can help us better understand our clients’ needs and interests.

AI can also be used to automate tasks such as press release writing or media monitoring. This frees up time for our team to focus on more creative tasks such as developing relationships with prospective clients or crafting compelling stories about our current clients.

Finally, AI can be used to detect potential crises before they become full-blown problems. By analyzing data in real-time, AI can alert us of any negative sentiment towards a brand or product before it becomes an issue that requires attention.

  • “Evocati PR is a firm like no other I’ve encountered. They are not just a PR agency, but a partner in empowering clients with a means to communicate, activate, and inspire underserved communities. They are truly the best in the business.”

    Testimonials

  • "Working with an amazing team like Evocati takes a great deal of personal stress away from me because I know that someone has always got my six.”

    Testimonials

  • “With the Evocati PR team on site and helping to coordinate all aspects of media—from social media to managing podcast recordings— [their work] allowed our staff to focus on successfully managing the other details …”

    Testimonials

  • "One of the most valuable contributions was the facilitating of our communication of issues to the public through our social media outlets."

    Testimonials

  • “Evocati’s help with social media, presentation, and messaging has been vital …”

    Testimonials