Amplifying America's Favorite Vegetable
How Evocati PR took North America’s largest potato industry conference to historic levels.
This year's Potato Expo began with uncertainty for our clients at the National Potato Council. Since the COVID-19 pandemic, the Potato Expo had experienced declining participation due to diminished travel and safety concerns. With Evocati PR's support, uncertainty quickly turned to elation, as our team contributed to historic results.
The small but mighty Evocati PR team held two primary duties: on-site support and media amplification. Tasks included media coordination, pitching, VIP handling & management, social media marketing & amplification, booth staffing, podcast coordination, and of course enjoying potatoes. These contributions are what led to historic attendance, the most in event history outside of Las Vegas, 280 million impressions across earned and social media in six weeks, and fantastic on-site Denver news segments.
(From left to right): Chef RJ Harvey, Chef Simon Majumdar, Chef Duff Goldman, Chef Jason Morse with their This Spuds For You trophies.
“With the Evocati PR team on site and helping to coordinate all aspects of media—from social media to managing podcast recordings— [their work] allowed our staff to focus on successfully managing the other Potato Expo details," said Mike Wenkel, Chief Operating Officer at National Potato Council. "The excitement and energy within the industry were heightened through their efforts while we amplified messaging around our industry.”
However, one event really stole the show this year: The first-ever This Spuds For You-a Food Network celebrity chef competition. The competition included Chefs Duff Goldman and Jason Morse dueling with Chefs Simon Majumdar and RJ Harvey. All hosted by Chopped icon Ted Allen. The Evocati PR team welcomed the stars, coordinated their schedules, and managed their fan interactions.
The Potato Expo is not just a trade show—it's the primary revenue generator for NPC, a vital organization that advocates for growers on legislature, regulations, environmental law, and trade issues.
With Evocati PR's leadership and expertise, NPC was able to host a historic Expo and continue to represent the interests of America's potato growers. Read the complete client success story: https://www.evocatillc.com/client-success-this-spuds-for-you
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