Validation: Our Journey as a Finalist in PR Daily’s Nonprofit Communication Awards
In the world of public relations, where innovation and effective communication are the cornerstones of success, being recognized among industry giants is a major win.
Evocati PR was named a finalist in PR Daily's Nonprofit Communication Awards for our campaign, Launching MilitaryConnected.org in a Crowded Sea of Goodwill. This recognition is not only a significant milestone for us but also a testament to our dedication to empowering underserved communities through strategic PR efforts.
A Glimpse into Evocati PR's Award-Winning Campaign
Our campaign for MilitaryConnected.org was nothing short of groundbreaking. Conducted in 2023, this initiative successfully amplified the voice of a new military-connected organization in a highly competitive space. By securing features in prominent publications such as Military Times, USA Today, Yahoo! News, the Associated Press, and MarketWatch, we earned over 310 million impressions.
Kevin Emore, Executive Director at MilitaryConnected.org, meets with stakeholders to discuss what it means to be a military-ready employer and how to provide more transition support to military spouses. (Source: Evocati PR)
The impact didn't stop there. The campaign was instrumental in securing $500,000 in seed funding and facilitating their first corporate sponsorship for MilitaryConnected.org. This financial backing ensures that the organization can continue its mission to support military-connected individuals in their transition to civilian life.
Our strategic approach and dedication to purpose-driven PR were pivotal in achieving these outcomes, underscoring their commitment to making a difference in underserved communities.
The Power of Purpose-Driven Public Relations
Our success is rooted in our values-based approach to public relations. Founded in 2018, the firm began as a solo marketing and consulting company before evolving into a powerhouse for purpose-driven PR. With a vision to empower clients with impactful communication strategies, we focus on serving communities that often go unheard. Our client portfolio includes organizations like Soldiers’ Angels, Hero’s Bridge, and the National Potato Council, reflecting our dedication to diverse causes and reaching diverse audiences.
READ MORE: Client Testimonials — Evocati PR
Our firm's philosophy centers around empowering clients to activate, inspire, and engage underserved communities. This commitment is evident in our work with MilitaryConnected.org, where we leveraged strategic PR to amplify the organization's mission. By focusing on authentic storytelling and meaningful engagement, we’ve demonstrated the potential of purpose-driven PR to create lasting change.
PR Daily's Nonprofit Communication Awards: A Celebration of Excellence
Being recognized as a finalist in PR Daily's Nonprofit Communication Awards is a prestigious honor. These awards highlight the incredible work done by teams across the globe to advocate for and raise awareness about crucial nonprofit causes. For us, this recognition is not only a validation of our efforts, but also a celebration of the passion that drives our team to serve nonprofit clients.
READ MORE: PR Daily announces 2024 Nonprofit Communications Awards Finalists - PR Daily
“This is so totally awesome,” said Barrett Y. Bogue, President and Founder of Evocati PR. “We’re excited that our micro-PR firm is a finalist alongside bigger firms as it underscores the talent and passion our team has for serving nonprofit clients. We believe every underserved community in America deserves a voice and are honored by PR Daily’s recognition.”
The Impact of Strategic PR in Underserved Communities
Our work is a testament to the power of strategic public relations in driving positive change. Their campaigns are meticulously crafted to ensure that every client's voice is heard and valued. By focusing on purpose-driven initiatives, we empower organizations to achieve their goals and amplify their impact. This approach is particularly significant in underserved communities, where effective communication can bridge gaps and create opportunities.
“We’re excited that our micro-PR firm is a finalist alongside bigger firms as it underscores the talent and passion our team has for serving nonprofit clients. We believe every underserved community in America deserves a voice and are honored by PR Daily’s recognition.”
READ MORE: Client Success | Learn How We helped Clients Tell Their Stories — Evocati PR
For MilitaryConnected.org, the campaign's success translates to real-world benefits for military-connected individuals. By securing funding and sponsorships, we enabled their team to expand its reach and provide valuable resources to those transitioning from military to civilian life. This success story underscores the potential of PR to create meaningful change and improve lives.
The Journey of MilitaryConnected.org
MilitaryConnected.org is more than just a traditional job board—they serve the military-connected community wherever they are in their transition from the military to civilian life and provide employers the resources to better attract, support, and engage military-connected talent.
Evocati PR's campaign played a crucial role in elevating MilitaryConnected.org's presence. By crafting compelling narratives and leveraging media opportunities, we not only brought national attention to MilitaryConnected.org, but also created a ripple effect, encouraging employers to focus on “military-readiness.”
READ MORE: Why American Business Should be Military Ready — Militarytimes.com
Key Highlights and Results
Over 310 million impressions across major media outlets.
Advertising value equivalent of $2.8 million.
Secured $500,000 in seed funding.
Facilitated the first corporate sponsorship for MilitaryConnected.org.
Positioned MilitaryConnected.org as a leader in the "military-ready" business landscape.
These achievements highlight the effectiveness of our strategic approach and ability to deliver tangible results for clients. By leveraging our expertise and commitment to purpose-driven PR, we continue to set new standards in the industry.
Conclusion
Our recognition as a finalist in PR Daily's Nonprofit Communication Awards is a testament to our dedication to empowering underserved communities through purpose-driven public relations.
For PR professionals, nonprofit organizations, and those seeking a storyteller, Evocati PR's success serves as an inspiring example of the potential of purpose-driven PR.
By focusing on authentic storytelling, strategic engagement, and meaningful outcomes, you too can make a difference in underserved communities. To learn more about Evocati PR's work and explore how we help your organization, contact us today and join the movement for impactful public relations.
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