Squared Away
A curated blog by Evocati PR
Featuring company and client news, opinion, research + tips and resources for PR professionals.
Counting Down the Most Popular Articles of 2023
At the conclusion of the year, we took inventory of what resonated with readers to build an editorial calendar for 2024. Here are top five most read articles you enjoyed in 2023.
What I Gained Participating in Bunker Labs
In light of this gap, and in honor of National Veteran Small Business Week, I wanted to offer insight into my own journey through Bunker Labs' Veterans-In-Residence program to any veteran or spouse who wants to start a business or is interested in learning more about available support.
Going Woke: The Business Case for Embracing Socially Conscious Public Relations
Wading into socially conscious waters invites critical challenges to your PR and marketing efforts. Therefore, it's important to understand the case for socially conscious marketing, why research is important, how it should align with your company's values, and how to combat potential backlash.
Cheers to Five Years: Celebrating Evocati PR's Commitment to PR with A Purpose
Entrepreneurship is not for the timid. I have covered what I wish I had known before starting, but what have we achieved along the way? Turns out, it's been a lot—the military-connected community and our clients are better off for it.
Browse By Topic
Public & Media Relations
Discover why integrating your PR team early in cause-marketing and corporate partnership planning is crucial. Evocati PR shares insights on how strategic storytelling, media engagement, and campaign optimization can elevate your initiatives, ensuring they resonate and achieve lasting impact
Discover how Evocati PR's strategic campaign elevated Michigan's potato industry to national prominence. Learn how our expert storytelling and media strategy branded Michigan as the 'Potato Chip Capital of the U.S.' and achieved widespread media coverage, turning local recognition into a national success story.
Discover three innovative strategies to highlight your veteran employees this Veterans Day. Learn from Barrett Y. Bogue, President & Founder of Evocati PR, as he shares his expertise in an exclusive PRNEWS article. Enhance your company’s reputation and foster appreciation with these effective public relations tips.
Discover how the agriculture sector can attract more veterans into farming careers by leveraging their skills from military experience. Learn from Evocati PR's President & Founder on how to develop tailored communication strategies for veteran communities. Read the exclusive feature in The American Vegetable Grower Magazine.
Discover effective crisis communication strategies that safeguard your brand's reputation. Learn how to develop a comprehensive crisis plan, select the right spokespersons, and leverage digital media to maintain trust and navigate challenging times with confidence.
Discover how Evocati PR's strategic public relations efforts have empowered nonprofit organizations and underserved communities. Celebrated as a finalist in PR Daily's Nonprofit Communication Awards, our journey underscores the power of authentic storytelling and engagement in driving meaningful change. Join us as we share our impact and success stories that inspire action and elevate voices in need.
Maximize your small business's potential with effective public relations strategies. Discover essential insights on building brand image, leveraging storytelling, and measuring campaign success, while learning from real-world PR success stories. Start engaging your audience today!
Unlock your potential as the Vice President of PR at a small business with our newest expert article. Discover key strategies, relationship-building techniques, and innovative approaches to elevate your PR efforts and drive meaningful results from Day One.
Discover the pros and cons of Public Relations and Paid Advertising. Learn how to build credibility, manage costs, and achieve sustainable growth with expert insights from Evocati PR. Whether you’re a startup or an established business, find the right marketing strategy for your brand. Contact Evocati PR today.
Event planning is stressful. We can't change that, but we can take a few steps in the right direction. Discover our top three tried and true techniques for successful event public relations and marketing with a case study from the record-breaking Potato Expo in Austin!
Marketing & Branding
Discover why integrating your PR team early in cause-marketing and corporate partnership planning is crucial. Evocati PR shares insights on how strategic storytelling, media engagement, and campaign optimization can elevate your initiatives, ensuring they resonate and achieve lasting impact
Learn how nonprofit marketing professionals can optimize website and social media content to enhance visibility, engage with audiences, and amplify their mission. This comprehensive article provides actionable insights and strategies to elevate your nonprofit's digital presence and drive greater community impact.
Learn how your business can authentically market to America's military-connected community, with a $1.2 trillion dollar purchasing power, thanks to Evocati PR's expert help. Discover the market size, common mistakes to avoid, and actionable strategies to engage this powerful audience that includes active-duty service members, veterans, and their loved ones.
Discover three innovative strategies to highlight your veteran employees this Veterans Day. Learn from Barrett Y. Bogue, President & Founder of Evocati PR, as he shares his expertise in an exclusive PRNEWS article. Enhance your company’s reputation and foster appreciation with these effective public relations tips.
Discover how the agriculture sector can attract more veterans into farming careers by leveraging their skills from military experience. Learn from Evocati PR's President & Founder on how to develop tailored communication strategies for veteran communities. Read the exclusive feature in The American Vegetable Grower Magazine.
Maximize your small business's potential with effective public relations strategies. Discover essential insights on building brand image, leveraging storytelling, and measuring campaign success, while learning from real-world PR success stories. Start engaging your audience today!
Unlock the secrets to effective, cost-free advertising strategies for small businesses. Learn how to leverage audience insights, social media, content marketing, and SEO to boost your brand without spending a dime.
Event planning is stressful. We can't change that, but we can take a few steps in the right direction. Discover our top three tried and true techniques for successful event public relations and marketing with a case study from the record-breaking Potato Expo in Austin!
Evocati PR has announced their professional esports team, the Evocatus Legionnaires. This unique team is focused on new-age gaming like the NES and N64. The stacked roster is still actively recruiting, read more to learn how to throw your hat in the ring. Learn how to get involved today.
Dive into the strategy of successful woke marketing as we analyze two woke campaigns by Dove and Nike. Learn how these brands integrate marketing and PR tactics to highlight their socially conscious messages to the public as trailblazers for the empowerment of underserved communities. Learn how you can apply these to your business today.
Leadership & Crisis Communication
Learn how veteran entrepreneurs can apply the timeless principles of legendary football coach General Robert Neyland to build thriving businesses. Discover winning strategies for planning, execution, resilience, and more in this veteran's playbook for entrepreneurial success. Explore how Gen. Neyland's maxims translate into actionable steps for achieving your business goals.
Discover effective crisis communication strategies that safeguard your brand's reputation. Learn how to develop a comprehensive crisis plan, select the right spokespersons, and leverage digital media to maintain trust and navigate challenging times with confidence.
Explore why training your entire team in crisis communication is crucial for maintaining operations and protecting your business's reputation. Learn actionable steps and discover the transformative benefits of comprehensive team preparedness in handling crises efficiently.
Maximize your small business's potential with effective public relations strategies. Discover essential insights on building brand image, leveraging storytelling, and measuring campaign success, while learning from real-world PR success stories. Start engaging your audience today!
Unlock your potential as the Vice President of PR at a small business with our newest expert article. Discover key strategies, relationship-building techniques, and innovative approaches to elevate your PR efforts and drive meaningful results from Day One.
Explore the ultimate guide for veteran entrepreneurs seeking peer support groups. From Bunker Labs to Stanford Ignite Veterans, find the right community to boost your business growth and leadership skills based on our President & Founder’s experience. Unlock your full potential as a veteran entrepreneur.
Discover the critical role of ethics in crisis communications and how to balance efficacy with integrity. Learn to manage crises with transparency, accountability, and honesty to uphold your organization's reputation.
In light of this gap, and in honor of National Veteran Small Business Week, I wanted to offer insight into my own journey through Bunker Labs' Veterans-In-Residence program to any veteran or spouse who wants to start a business or is interested in learning more about available support.
Discover the hidden yet powerful tips and tactics you need to know in order to develop deep, lasting relationships with your clients. Learn how to increase your client loyalty over time and build sustainable success.
Are you unprepared for a PR crisis? Learn the steps your business needs to take when a crisis strikes without any warning and build an action plan that keeps your business safe.
Opinion
Learn how veteran entrepreneurs can apply the timeless principles of legendary football coach General Robert Neyland to build thriving businesses. Discover winning strategies for planning, execution, resilience, and more in this veteran's playbook for entrepreneurial success. Explore how Gen. Neyland's maxims translate into actionable steps for achieving your business goals.
We explore Elon Musk's potential role in reshaping the U.S. Department of Veterans Affairs (VA) with advanced technologies, efficiency-driven reforms, and sustainable solutions through the Department of Government Efficiency. Discover potential impacts on veterans' healthcare and services.
Explore the anticipated changes in veteran healthcare, benefits, and support services under the incoming Trump Administration. Learn how these shifts could affect veteran nonprofits and the strategies for navigating this evolving landscape. Find out how Evocati PR can assist in ensuring your organization remains proactive and prepared.
Explore the ultimate guide for veteran entrepreneurs seeking peer support groups. From Bunker Labs to Stanford Ignite Veterans, find the right community to boost your business growth and leadership skills based on our President & Founder’s experience. Unlock your full potential as a veteran entrepreneur.
At the conclusion of the year, we took inventory of what resonated with readers to build an editorial calendar for 2024. Here are top five most read articles you enjoyed in 2023.
In light of this gap, and in honor of National Veteran Small Business Week, I wanted to offer insight into my own journey through Bunker Labs' Veterans-In-Residence program to any veteran or spouse who wants to start a business or is interested in learning more about available support.
Wading into socially conscious waters invites critical challenges to your PR and marketing efforts. Therefore, it's important to understand the case for socially conscious marketing, why research is important, how it should align with your company's values, and how to combat potential backlash.
Entrepreneurship is not for the timid. I have covered what I wish I had known before starting, but what have we achieved along the way? Turns out, it's been a lot—the military-connected community and our clients are better off for it.
We've talked about the eSports industry as an emerging PR play for companies and professionals since 2021—now that market has emerged. How can your business get involved?
On this National Intern Day, follow Dylan’s journey from intern to part-time employee at Evocati PR and discover the valuable lessons he learned along the way. Learn how it can help shape your career in more ways than you'd expect.
Podcast Interviews
Discover how Barrett Y. Bogue, President & Founder of Evocati PR, translates military discipline into strategic communication. In this Oscar Mike Radio interview, learn about Evocati PR's dedication to amplifying veteran voices and fostering authentic storytelling. Explore the strategic edge of public relations and the importance of building trust through genuine connections.
Discover the inspiring journey of Barrett Y. Bogue, founder of Evocati PR, as he transitions from the U.S. Marine Corps to leading a micro-PR firm. Learn about his commitment to representing underserved communities, the importance of transparency in PR, and the role of peer support in entrepreneurial success.
In this interview with Brock Briggs, Evocati PR President & Founder Barrett Y. Bogue discusses his journey transitioning from the U.S. Marine Corps to founding the firm including key observations on how military service members should view their transition, how federal education benefit programs have grown, and more.
In this interview with Gresham Harkless Jr., Evocati PR President & Founder Barrett Y. Bogue discusses his journey founding the company along with the wisdom he’s gained as an entrepreneur others should know.
Listen to an enlightening podcast interview with Evocati PR's President & Founder, Barrett Y. Bogue. Learn about his transformative journey from serving in Iraq to returning to college and how transitioning service members can leverage their military skills in the workplace.
Client in the News!
Join Evocati PR in supporting Team RWB's mission to break the world record at the Old Glory Ultra Relay as featured in Stars & Stripes. Discover how this inspiring event highlights the importance of veteran health and wellness, showcasing the power of teamwork and resilience. Stay updated on this remarkable journey and learn how Evocati PR amplifies impactful stories.
Join us in celebration of the kick-off party for the launch of the 'Official Beer of Military City, USA' in collaboration with Longtab Brewing and Soldiers' Angels. Learn more about this unique brew and how it supports our local veterans while enjoying a great cause!
Thanks to the hard work of Evocati PR, for the third year running, Soldiers' Angels made an impactful appearance on the FOX News Channel to discuss their monthly food distribution events and help alleviate food insecurity among military-connected communities. As proud representatives of this amazing organization, we're constantly working to raise awareness about their important programs.
Discover how Soldiers' Angels is leading the fight against food insecurity among veterans with impactful programs and initiatives. Learn how you can support Charleston's military community through their monthly food distributions and much more.
After months of hard work and dedication, MilitaryConnected.org has secured their first corporate partner, First Advantage. Learn about our collaboration and how we're making a positive impact on the military-connected community.
We congratulate Dr. Kelly Turner, Executive Director of Michigan Potato Industry Commission (MPIC), for being named the 'Spudwoman of the Year'. Learn more about her incredible work in leading and growing the potato industry, including launching groundbreaking research on economic contributions and securing Michigan the official title of Potato Chip Capitol of the U.S.
Thanks to Evocati PR, we've secured an opportunity for your organization or company to highlight what you're doing—think fundraising campaigns, volunteer activations, discounts, employee giveback, etc. Anything you want the public to understand and support.
Discover how Ellie Golden Life and USAA joined forces to create 1,400 care packages for deployed service members. Learn more about the adorable duo and their impact on Soldiers' Angels, our troops, and social media!
Explore the multifaceted battle to keep potatoes classified as vegetables. Discover how this staple food is influencing the economy, nutrition, and education, and why America's Senators are stepping up. Discover the massive media attention this issue has garnered.
With the help of Congresswoman Jennifer Wexton, our newest client Hero's Bridge® has secured funding for a 44-cottage community that will provide security and restore dignity for veterans aged 65+. Learn more about this purpose-driven project and how you can support it.
The appearance of U.S. Department of Defense visual information does not imply or constitute DOD endorsement.