Evocati PR Partners with the Space Force Reserve to Meet "Mission to Mars" Recruitment Goals
Recruiting for Mars: Where the Only Limit Is the Atmosphere
“The ‘Mission to Mars’ is a complex and ambitious undertaking given the planet’s lack of oxygen, airable land, and general hostility toward life. We need to reach a highly specialized audience, people who love a challenge.”
Introduction
Evocati PR, a leading public relations firm that conducts purpose-driven campaigns, today announced a new partnership with the U.S. Space Force Reserve to support their critical "Mission to Mars" recruitment initiative.
The U.S. Space Force Reserve is facing unprecedented recruitment challenges as they seek to fill specialized roles for their upcoming Mars colonization efforts.
With a need for engineers, scientists, and skilled technicians capable of operating in extreme extraterrestrial environments, the Reserve is turning to Evocati PR to develop and execute a targeted recruitment campaign with novel incentives like rally racing opportunities on the Red Planet.
About The Mission to Mars Campaign
Concept Art: The first members of the ‘Mission to Mars’ program pose for a selfie and somehow survive the Martian landscape without a helmet. (Source: Grok AI)
"The 'Mission to Mars' is a complex and ambitious undertaking given the planet's lack of oxygen, airable land, and general hostility toward life," stated Barrett Y. Bogue, President & Founder at Evocati PR. "We need to reach a highly specialized audience, people who love a challenge. Our expertise in strategic communications, our love for Star Trek, and understanding of the military-connected sector make our team the ideal partner for this campaign."
Evocati PR's strategy will focus on highlighting the unique opportunities and challenges of serving in the Space Force Reserve, emphasizing the cutting-edge technology and groundbreaking research involved in the "Mission to Mars."
The campaign will utilize a multi-faceted approach, including targeted digital advertising, social media engagement, and partnerships with STEM education institutions.
Rally Racing on Mars
Concept Art: Launching the inaugural Mars Rallycross Series. (Source Grok AI)
A key component of the recruitment drive will be the promotion of unique recreational opportunities available to Space Force Reserve personnel on Mars, including the "Mars Rally" series. This high-octane motorsport event will feature specially modified rovers racing across the Martian terrain, providing a thrilling outlet for off-duty personnel.
Evocati PR client, Northwest Rally Association (NWRA), will spearhead the development of the race series. "We've tackled hairpin turns on mountain passes and dodged trees in dense forests, but racing on Mars? That's a whole new level," said Katie Lobkovich, COO at NWRA. "I told them, 'If you need someone to test the suspension on those rovers, I know a few competitors who aren't afraid of a little low-gravity drifting.' Plus, imagine the dirt kicks! Red dust kicks? Either way, it'll be epic."
Qualifications
To qualify for the “Mission to Mars” initiative, candidates must commit to a 25-year term of service. In return, they will receive:
Access to cutting-edge research and development projects.
Exclusive training in advanced extraterrestrial technologies.
Opportunities to participate in the "Mars Rally" series.
A prime location in the first Martian colony.
And of course, all the freeze-dried ice cream they can eat.
The campaign will launch on April 1, 2026, with a series of online events and virtual reality experiences designed to showcase the realities of life on Mars, including simulated "Mars Rally" experiences.
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