Squared Away
A curated blog by Evocati PR
Featuring company and client news, opinion, research + tips and resources for PR professionals.
Peer Power: The One Thing Every Veteran Entrepreneur Needs to Be Successful
Explore the ultimate guide for veteran entrepreneurs seeking peer support groups. From Bunker Labs to Stanford Ignite Veterans, find the right community to boost your business growth and leadership skills based on our President & Founder’s experience. Unlock your full potential as a veteran entrepreneur.
Counting Down the Most Popular Articles of 2023
At the conclusion of the year, we took inventory of what resonated with readers to build an editorial calendar for 2024. Here are top five most read articles you enjoyed in 2023.
What I Gained Participating in Bunker Labs
In light of this gap, and in honor of National Veteran Small Business Week, I wanted to offer insight into my own journey through Bunker Labs' Veterans-In-Residence program to any veteran or spouse who wants to start a business or is interested in learning more about available support.
Browse By Topic
Public & Media Relations
Discover three innovative strategies to highlight your veteran employees this Veterans Day. Learn from Barrett Y. Bogue, President & Founder of Evocati PR, as he shares his expertise in an exclusive PRNEWS article. Enhance your company’s reputation and foster appreciation with these effective public relations tips.
Discover how the agriculture sector can attract more veterans into farming careers by leveraging their skills from military experience. Learn from Evocati PR's President & Founder on how to develop tailored communication strategies for veteran communities. Read the exclusive feature in The American Vegetable Grower Magazine.
Discover effective crisis communication strategies that safeguard your brand's reputation. Learn how to develop a comprehensive crisis plan, select the right spokespersons, and leverage digital media to maintain trust and navigate challenging times with confidence.
Discover how Evocati PR's strategic public relations efforts have empowered nonprofit organizations and underserved communities. Celebrated as a finalist in PR Daily's Nonprofit Communication Awards, our journey underscores the power of authentic storytelling and engagement in driving meaningful change. Join us as we share our impact and success stories that inspire action and elevate voices in need.
Maximize your small business's potential with effective public relations strategies. Discover essential insights on building brand image, leveraging storytelling, and measuring campaign success, while learning from real-world PR success stories. Start engaging your audience today!
Unlock your potential as the Vice President of PR at a small business with our newest expert article. Discover key strategies, relationship-building techniques, and innovative approaches to elevate your PR efforts and drive meaningful results from Day One.
Discover the pros and cons of Public Relations and Paid Advertising. Learn how to build credibility, manage costs, and achieve sustainable growth with expert insights from Evocati PR. Whether you’re a startup or an established business, find the right marketing strategy for your brand. Contact Evocati PR today.
Event planning is stressful. We can't change that, but we can take a few steps in the right direction. Discover our top three tried and true techniques for successful event public relations and marketing with a case study from the record-breaking Potato Expo in Austin!
Public Relations is not just for big businesses anymore. Learn how startups can use the power of perception and strategic storytelling to attract customers, talent, and investors with PR firms like Evocati PR. Launch your startup's story to the world and watch it soar.
Evocati PR has announced their professional esports team, the Evocatus Legionnaires. This unique team is focused on new-age gaming like the NES and N64. The stacked roster is still actively recruiting, read more to learn how to throw your hat in the ring. Learn how to get involved today.
Marketing & Branding
Discover three innovative strategies to highlight your veteran employees this Veterans Day. Learn from Barrett Y. Bogue, President & Founder of Evocati PR, as he shares his expertise in an exclusive PRNEWS article. Enhance your company’s reputation and foster appreciation with these effective public relations tips.
Discover how the agriculture sector can attract more veterans into farming careers by leveraging their skills from military experience. Learn from Evocati PR's President & Founder on how to develop tailored communication strategies for veteran communities. Read the exclusive feature in The American Vegetable Grower Magazine.
Maximize your small business's potential with effective public relations strategies. Discover essential insights on building brand image, leveraging storytelling, and measuring campaign success, while learning from real-world PR success stories. Start engaging your audience today!
Unlock the secrets to effective, cost-free advertising strategies for small businesses. Learn how to leverage audience insights, social media, content marketing, and SEO to boost your brand without spending a dime.
Event planning is stressful. We can't change that, but we can take a few steps in the right direction. Discover our top three tried and true techniques for successful event public relations and marketing with a case study from the record-breaking Potato Expo in Austin!
Evocati PR has announced their professional esports team, the Evocatus Legionnaires. This unique team is focused on new-age gaming like the NES and N64. The stacked roster is still actively recruiting, read more to learn how to throw your hat in the ring. Learn how to get involved today.
Dive into the strategy of successful woke marketing as we analyze two woke campaigns by Dove and Nike. Learn how these brands integrate marketing and PR tactics to highlight their socially conscious messages to the public as trailblazers for the empowerment of underserved communities. Learn how you can apply these to your business today.
Discover the expert PR strategies and marketing tactics that made Potato Expo 2024 a success, and how you can implement them at your next event! Gain actionable insights into the world of event public relations and marketing with the Evocati PR pros!
As competition for donors and volunteers increases, nonprofits must double their PR efforts to stand out. Discover the top 5 strategies for success in 2024, with a focus on empowering underserved communities through purpose-driven storytelling. Download our FREE guide to get the whole picture!
Learn what it takes to take a nonprofit from incubation to national success and brand recognition with these tips from the PR With A Purpose team through a Case Study and Logo Creation Tips from a Design Expert.
Leadership & Crisis Communication
Discover effective crisis communication strategies that safeguard your brand's reputation. Learn how to develop a comprehensive crisis plan, select the right spokespersons, and leverage digital media to maintain trust and navigate challenging times with confidence.
Explore why training your entire team in crisis communication is crucial for maintaining operations and protecting your business's reputation. Learn actionable steps and discover the transformative benefits of comprehensive team preparedness in handling crises efficiently.
Maximize your small business's potential with effective public relations strategies. Discover essential insights on building brand image, leveraging storytelling, and measuring campaign success, while learning from real-world PR success stories. Start engaging your audience today!
Unlock your potential as the Vice President of PR at a small business with our newest expert article. Discover key strategies, relationship-building techniques, and innovative approaches to elevate your PR efforts and drive meaningful results from Day One.
Explore the ultimate guide for veteran entrepreneurs seeking peer support groups. From Bunker Labs to Stanford Ignite Veterans, find the right community to boost your business growth and leadership skills based on our President & Founder’s experience. Unlock your full potential as a veteran entrepreneur.
Discover the critical role of ethics in crisis communications and how to balance efficacy with integrity. Learn to manage crises with transparency, accountability, and honesty to uphold your organization's reputation.
In light of this gap, and in honor of National Veteran Small Business Week, I wanted to offer insight into my own journey through Bunker Labs' Veterans-In-Residence program to any veteran or spouse who wants to start a business or is interested in learning more about available support.
Discover the hidden yet powerful tips and tactics you need to know in order to develop deep, lasting relationships with your clients. Learn how to increase your client loyalty over time and build sustainable success.
Are you unprepared for a PR crisis? Learn the steps your business needs to take when a crisis strikes without any warning and build an action plan that keeps your business safe.
Wading into socially conscious waters invites critical challenges to your PR and marketing efforts. Therefore, it's important to understand the case for socially conscious marketing, why research is important, how it should align with your company's values, and how to combat potential backlash.
Opinion
Explore the ultimate guide for veteran entrepreneurs seeking peer support groups. From Bunker Labs to Stanford Ignite Veterans, find the right community to boost your business growth and leadership skills based on our President & Founder’s experience. Unlock your full potential as a veteran entrepreneur.
At the conclusion of the year, we took inventory of what resonated with readers to build an editorial calendar for 2024. Here are top five most read articles you enjoyed in 2023.
In light of this gap, and in honor of National Veteran Small Business Week, I wanted to offer insight into my own journey through Bunker Labs' Veterans-In-Residence program to any veteran or spouse who wants to start a business or is interested in learning more about available support.
Wading into socially conscious waters invites critical challenges to your PR and marketing efforts. Therefore, it's important to understand the case for socially conscious marketing, why research is important, how it should align with your company's values, and how to combat potential backlash.
Entrepreneurship is not for the timid. I have covered what I wish I had known before starting, but what have we achieved along the way? Turns out, it's been a lot—the military-connected community and our clients are better off for it.
We've talked about the eSports industry as an emerging PR play for companies and professionals since 2021—now that market has emerged. How can your business get involved?
On this National Intern Day, follow Dylan’s journey from intern to part-time employee at Evocati PR and discover the valuable lessons he learned along the way. Learn how it can help shape your career in more ways than you'd expect.
As the founder of Evocati PR, I've gained valuable insights and experiences that I wish I knew before starting out. If you're looking to join the ranks of successful entrepreneurs, let me share the three critical lessons I've learned.
Two seismic events in the PR industry occurred last month: Google announced upcoming AI integration into Google Workspace and OpenAI released version 4.0 of ChatGPT. How should your PR firm navigate this new world? What impact could it have on you and your clients? To begin, we need to consider the current use cases for AI and one major vulnerability.
Podcast Interviews
In this interview with Brock Briggs, Evocati PR President & Founder Barrett Y. Bogue discusses his journey transitioning from the U.S. Marine Corps to founding the firm including key observations on how military service members should view their transition, how federal education benefit programs have grown, and more.
In this interview with Gresham Harkless Jr., Evocati PR President & Founder Barrett Y. Bogue discusses his journey founding the company along with the wisdom he’s gained as an entrepreneur others should know.
Listen to an enlightening podcast interview with Evocati PR's President & Founder, Barrett Y. Bogue. Learn about his transformative journey from serving in Iraq to returning to college and how transitioning service members can leverage their military skills in the workplace.
Client in the News!
Join us in celebration of the kick-off party for the launch of the 'Official Beer of Military City, USA' in collaboration with Longtab Brewing and Soldiers' Angels. Learn more about this unique brew and how it supports our local veterans while enjoying a great cause!
Thanks to the hard work of Evocati PR, for the third year running, Soldiers' Angels made an impactful appearance on the FOX News Channel to discuss their monthly food distribution events and help alleviate food insecurity among military-connected communities. As proud representatives of this amazing organization, we're constantly working to raise awareness about their important programs.
Discover how Soldiers' Angels is leading the fight against food insecurity among veterans with impactful programs and initiatives. Learn how you can support Charleston's military community through their monthly food distributions and much more.
After months of hard work and dedication, MilitaryConnected.org has secured their first corporate partner, First Advantage. Learn about our collaboration and how we're making a positive impact on the military-connected community.
We congratulate Dr. Kelly Turner, Executive Director of Michigan Potato Industry Commission (MPIC), for being named the 'Spudwoman of the Year'. Learn more about her incredible work in leading and growing the potato industry, including launching groundbreaking research on economic contributions and securing Michigan the official title of Potato Chip Capitol of the U.S.
Thanks to Evocati PR, we've secured an opportunity for your organization or company to highlight what you're doing—think fundraising campaigns, volunteer activations, discounts, employee giveback, etc. Anything you want the public to understand and support.
Discover how Ellie Golden Life and USAA joined forces to create 1,400 care packages for deployed service members. Learn more about the adorable duo and their impact on Soldiers' Angels, our troops, and social media!
Explore the multifaceted battle to keep potatoes classified as vegetables. Discover how this staple food is influencing the economy, nutrition, and education, and why America's Senators are stepping up. Discover the massive media attention this issue has garnered.
With the help of Congresswoman Jennifer Wexton, our newest client Hero's Bridge® has secured funding for a 44-cottage community that will provide security and restore dignity for veterans aged 65+. Learn more about this purpose-driven project and how you can support it.
Learn about the new groundbreaking report from NPC that shows the potential for expanded potato exports to bring billions of dollars and thousands of jobs to local communities. Evocati PR followed this release with some huge media attention, including eyeballs from a U.S. Senator!
The appearance of U.S. Department of Defense visual information does not imply or constitute DOD endorsement.
In less than 24 hours we were able to rectify the PR incident to our client's satisfaction. The whole exercise highlights one of three benefits partnering with micro-agencies like Evocati PR.